A New Type of Celebrity

Photo Courtesy of PRIME When I talk about how more and more corporations are partnering with content creators, it usually stays like that. It’s a sponsorship, a commercial cameo, or a full-on partnership between the brand and the creator. But another thing that has been happening at the same time is creators starting their own brands and companies. Now I’m here to hate on all influencers and say that they are not allowed to enter the business world, but the sheer amount of in