As content creators and influencers continued to grow, and collaborations with big businesses started to happen more and more, the next step was to get creators into traditional television and film. At first, this was pretty much another business decision. Companies saw YouTube gaining popularity and tried to expand it to the big screen. DisneyXD tried this in 2017 with their show Player Select, but that was pretty much just them airing YouTube videos. G4 also tried this in 2020 (although this was a revival after their initial shutdown in 2014), but there wasn't anything separating them from the rest of the creator landscape, leading to their shutdown in 2022. The problem was that companies couldn't just bring the internet to the big screen and make no changes, they needed to bridge the gap and find a way to evolve the content from the creators. Luckily for them, the internet was evolving on its own.

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In the past few years, the quality of content on the internet has reached that similar to a Hollywood film. Creators like Simon Kim, Natalie Lynn, Gawx, and others have shared their stories in a unique way that feels like a mix of traditional YouTube and film. Kim teamed up with other creators to found Creator Camp, which has partnered with internet creators who have no traditional film experience to bring their stories to the silver screen. Other creators are using YouTube as a platform to publish their films, such as Wesley Wang's nothing, except everything, or Kane Pixels's Backrooms videos. Wang and Pixels both landed big studio deals to adapt their work into feature films, making them two of the youngest directors in Hollywood. It's becoming increasingly clear that the future of filmmaking is not with a gigantic corporation, but with a creator making videos in their bedroom.